Estimation and analysis SWOT lead for the selected agroturistical farms of Kujawsko-Pomorskie province

key words: agrotourism, SWOT (Strengths, Weaknesses, Opportunities, Threats)

Summary:

The estimation and analysis SWOT lead for the agroturistical farms showed that despite of significant points that make providing the service difficult (among the others, the lack of money or good promotion) one can observe a great potential of possibilities in the activities of a single entity. The choice of attrac-tions and possibilities of spending a free time, good accommodation conditions, are only a few from many factors that make the farm exist in the market. One needs to look for the difficulties in running such business mostly in the lack of beneficial but stimulating this service institutional, organizational and financial surfaces. The particular function of help to fully use the potential of the accommo-dation abilities should be given to local authorities, that give the greatest hopes to the hosts of agroturistical farms. The actions in the level of making the quality of the agroturistic product better should lead to making the offers for the one, spe-cific kind of customers. With regards to the advantages of Polish countryside, the basic goal should be the constant orientation on the strong relation between agri-cultural production and agrotourism.

Citation:

Cichowska J. 2011. Estimation and analysis SWOT lead for the selected agroturistical farms of Kujawsko-Pomorskie province. Infrastruktura i Ekologia Terenów Wiejskich. Nr 2011/ 01