The study deals with barriers to be overcome by agritourist farm owners who choose to invest in renewable energy sources. Research was done in order to check whether before undertaking the investment they raised
their qualifications and used financial means offered by the government. In order to obtain information on the possibilities of ecological technologies development in rural areas, also farmers who do not use ecological energy media were interviewed. Both farmer groups were surveyed for information on development prospects of small technologies in rural areas. Farmers involved in agritourist activity were asked whether undertaking the risk of purchasing ‘green equipment' provided them with measurable benefits.