THE USE OF THE SERVQUAL METHOD IN THE ASSESSMENT OF THE MUNICIPAL WASTE COLLECTION SERVICE

The work assessed the quality of services in the field of collection of waste in the urban-rural commune of Wadowice. The research was carried out in 2013-2015. The form of a questionnaire survey was adopted as a research tool. The method used to measure the quality of SERVQUAL services (service quality) defines the discrepancy between the consumer's expectations and the perception of the product. The assumption of this method is to express the quality of services as the difference between the service expected by the client (expected quality) and the service received (purchased quality). The result of the analysis allowed for the assessment of the quality of services provided in the field of collection of waste in the studied commune and the selection of the preferred enterprise by the residents of the Wadowice commune in the aspect of waste collection. Residents of the Wadowice commune show higher expectations as regards the service of receiving municipal waste from their property. They attach great importance to the reliability of the company providing this service. ...