Analysis of the distance between places important to tourists and agritourism farms in the Kujawsko-Pomorskie voivodeship

Ten important places for tourists in terms of quality rest (forest, lake, river, bus and railway communication, grocery store, a restaurant, a pharmacy, a medical station, post office, ATM) were analyzed. The study showed that their distances from the agritourism farms are satisfactory. In 346 cases, the answers on the location of the selected elements of social infrastructure were given, and in 195 - on the qualities of natural surroundings (forest, lakes or rivers). It was noted that from the point of view of the organize of various recreational activities, preferred aspect was the location in a short distance from the lodgings body of water and wooded areas. There were 50 farms located near the forest and 30 - in the immediate vicinity of the lake. Number of farms from which these two qualities were on the stretch just up to 100 m - respectively 68 (forest) and 53 (the lake). More completed information supplied respondents about the subjects of which may supplement their basic needs of tourists from the scope of use of bus and rail, grocery store, restaurants, a medical facility, pharmacy or ATM. Mostly they were deployed in the distance up to 4 km from the residence ...

LOGISTIC PROCEDURES IN THE PROMOTION OF AGRITOURISM

The article concerns logistic procedures in the promotion of agritourism services used by farmers engaged in agritourism and by agritourism associations, local authorities in municipalities and agricultural advisorycenters. On the basis of the literature, various promotional instruments used by rural service providers and by these entities in the communication processes with the market were shown. Logistic aspects concerning planning and implementation of agritourism development were presented, mainly the role of agritourism information and promotional activities in these processes. Farmers providing agritouristic services most often use various forms of promotion. Among them, they use online advertising, publishing houses, including catalogs, trips to gritourism fairs, personal sale and different forms of public relation. In the agritourism promotion they often have support from local authorities, agritourism associations and agricultural advisory centres. All promotionalactivities undertaken by farmers themselves and with the support of these entities constitute an important part of agrotourism logistics. ...