The diagnose of agrotourist base in the świętokrzyskie voivodship in aspects of integration processes

The most serious barrier in the development of extra-agricultural activity in rural areas is the poor level of the development of both technical and social infrastructure in the country. Increase in outlays on the development of technical infrastructure in the first half of the 1990s contributed in many regions of Poland to the development of comparatively new tourist service offered by individual farmers in their own farms, called agricultural tourism and rural tourism. The development of tourist services in rural areas in Poland, should be conformable with regional strategies of the development, because, as the example of the European Union countries shows, agricultural tourism and rural tourism not only stimulates the development of regional infrastructure, but at the same time it favours the preservation of old relics of rural architecture and development of economic initiatives in rural areas. Świętokrzyskie voivodship is one of the viovodships in which the rural areas are of great importance. These areas are inhabited by more than half of the population and the issues concerning them are among the most important questions. Very essential are demographic problems, of which especially the worsening of the age structure which is the consequence of the drop of the natural ...

The chosen aspects of sustainable tourism on country health resort areas

In article was presented problems of sustainable tourism, which it answers the conception of sustainable development. The work focuses on theoretical analysis of sustainable tourism, which it is often treated as tool realization of sustainable development, or also as tool development of same tourism. The article is an attempt to state the basic rules of the sustainable tourism on the so-called rural health resort areas. The work shows what kind of tourism can be developed on the analised rural areas, at the same time being in harmony with the concept of the sustainable tourism. In the article, it has been done: the analysis of the national and foreign literature from the domain of the concept of the sustainable tourism, including rural areas, and the observation of the chosen indicators of the sustainable development of health resorts villages. The concept of the sustainable development arose in the 1970s and it was an expression of the critical reaction to the growing interference in natural and social and cultural resources. The concept of the sustainable development is not opposite to the possibilities of economic growth, on condition that the pace of the reproduction of the environmental resources is not slower than the pace ...

The sustainable tourism of rural health resort areas. The outline of the issue

The paper presents the issue of the sustainable tourism which corresponds with the concept of the sustainable development. The work concentrates on the theoretical analysis of the sustainable tourism, often treated as a tool of accomplishment of the sustainable development or the tool of the development of tourism itself. The article is an attempt to state the basic rules of the sustainable tourism on the so-called rural health resort areas. The work shows what kind of tourism can be developed on the analysed rural areas, at the same time being in harmony with the concept of the sustainable tourism. In the paper the analysis of the national and foreign literature from the domain of the concept of the sustainable tourism, including rural areas, and the observation of the chosen indicators of the sustainable development of health resorts villages are presented. The concept of the sustainable development arose in the 1970s and it was an expression of the critical reaction to the growing interference in natural and social and cultural resources. The concept of the sustainable development is not opposite to the possibilities of economic growth, on condition that the pace of the reproduction of the environmental resources is not slower ...

Potential of cultural lanscapes in the creation of tourist and recreation areas

Current approaches to cultural landscapes are more and more often em-phasising that these landscapes should be protected not only because they embrace objects of historical and environmental value, but also due to their potential for local and regional development. Cultural landscapes have influence on tourism attractiveness. The paper presents examples of cultural landscapes in Poland and abroad that have been shaped to become tourist products supporting local and re-gional development. It particularly demonstrates the way rural space could be de-veloped to create tourist and recreation areas taking into consideration local cultural potential as well as possibilities of social and economic growth. What is particularly important in the development of tourist and recreation areas is active participation of local communities and possibilities of cooperation between many institutions.Space could be shaped based on local authenticity values and also in relation to environmental, cultural and social conditions. Particular attention should be drawn to those elements of cultural landscape, which are seen as the dominant factors shaping the perception of a particular landscape, region or country ...

Names used for creating the image of rural tourist accommodation facilities

Studies conducted among 1417 rural tourist accommodation facilities in Poland have shown that 966 of them have names for their service. Created names most often correspond to the profile of the business. A total of 130 objects specifically suggested that their product is the agritourism, using less sophisticated terms: agritourism, agritourism farm, gite, or expanding it by an additional element, usually referring to the owner's name or surname, plants (clover) or the location of the facility (e.g. in a valley or on a peninsula). There were also names of rural tourism facilities which suggested surroundings of the homestead ("Kraina trzech stawów") or accentuated its regional affiliation ("Czar Roztocza"). Owners often used their names to promote the tourism product for example: "U Basi", U Zochy", "U Kazika" or "U Kowalskich". They were not innovative, as in the case of the names created of parts of owners' names or surnames for example: "Czester". 451 services on the web portal did not have any names, which may cause that their offer will not remain for long in the minds of the potential customers, or will not be noticed at all. It must be emphasized that giving proper, attractive and easy to ...

village, academic youth, rural tourism, rural recreational activities

The survey which was supposed to provide information on popularity of rural holiday destinations among the academic youth has revealed that rural areas are most willingly visited by students who come from cities (49.3%). The locations most frequently chosen by the respondents included: the Baltic coast, Helski Peninsula, Kujawy and Kaszuby Region. It was also observed that male students are more willing than female students to spend holidays outside towns (54.6%). The recreational activities indicated by the respondents who chose to spend their free time in the village were mainly cycling and hiking (34.3% vs 28.4%). Another form of activity was sightseeing (32.3%), and kayaking (30.4%). People who declared to have spent their holiday time in the country were more often involved in sailing (mainly men - 66.6%) and rowing (mainly women - 54.5%) sunbathing and diving (7.8%) than those who chose to go to the city. Students are regarded to be an active and important group of tourists who tend to visit the village even two times a year and stay there for longer periods of time (even 8 - 14 days). It is likely that trips to regions characterized by peace, quietness and clean air will increase among ...

QUALITY OF WEBSITES IN MARKETING MANAGEMENT BASED ON THE EXAMPLE OF RURAL TOURISM FACILITIES IN POLAND

Rural areas in Poland, owing to their natural character and varied landscape, offer inhabitants increasingly better conditions for undertaking non-agricultural business activity. Among the most popular ones are tourism services. The development of rural tourism brings many benefits to farm owners and tourists alike. One of the most important ones is the possibility of obtaining additional income from offering lodgings for rent, and from selling agricultural products and handcrafted articles. In addition, motivation for conducting business activity in rural areas includes the need for self-fulfilment, sharing the passion, interacting with people, and establishing social relations.The rate of tourism development in rural areas is largely determined by marketing activities including the promotion of services. Rural tourism implemented in a competitive environment should take into account such activities that will allow tourism facilities to attract a satisfactory number of customers. Many a rural tourism facility owner seeks for a way to distinguish their offer from many others and to reach out to a wider group of customers. To this end, the potential of websites is most frequently made use of. Many of them, however, are of poor quality, which makes them fail to serve their function. This can be prevented through the ...