The agriculture university in Cracow agritourism students’ knowledge about sustainable development of rural areas

The study constitutes the attempt of answer what kind of state of knowledge from the scope of sustainable development of rural areas conception is represented by students of three years Agritourism Specialization at Agriculture and Economics Faculty of Agricultural University in Cracow. The aim of conducted questionnaire researches was to determine the role of agritourism in this conception. The respondents seemed to be aware of essential role which sustainable development of rural areas conception plays. They mainly indicated these elements which are connected with environment preservation, for example by common neighborly cooperation with local autonomy, institutions and ecological organizations and economical management of natural resources – all in all 60 answers. In the part of questionnaire related to issues connected with agritourism – examined students seemed to discern the role of agritourism in the conception of sustainable development of rural areas. They mainly indicated to landscape integrity, culture values and to the development of infrastructure supporting ecological tourism patterns. In the theoretical part of the work whereas, aspects connected with sustainable development of rural areas were included. Sustainable development was characterized and its most important features were detailed. In the field of such understood development there is a place for ...

State and perspectives for development of infrastructure for ecotourism in Malopolska Voivodeship

The study constitutes the attempt at presentation the state of infrastructure for ecotourism in Malopolska Voivodeship. In the theoretical part of the article term “ecotourism” has been defined and its different forms have been detailed, too. Moreover infrastructure for ecotourism has been characterized, too. Agritourism and ecoagritourism as forms of ecotourism have been presented, too. Ecotouristic values in Malopolska Voivodeship, as region characterized by big protected area have been shown, too. Moreover, discussed Malopolska Voivode-ship is heritage of the old town and royal region and therefore this fact can be used for tourism development. Results of researches conducted in 57 districts in Malopolska Voivodeship have been presented. Researches related to local authorities’ politics of ecotour-ism development, mainly infrastructure for ecotourism. ...

Selected problems of tourism development in the polish part of Opawskie Mountains on the example of Głuchołazy commune

The Opawskie Mountains are the most eastern area in the Polish Sudety Mountain-chain. The region has excellent climatic conditions (mostly thanks to mixed woods which cover the hillsides), landscapes and health-resorts. We can as-sume that we are dealing with a big tourism potential here. For the past few years there has been developing well-defined changes in tourism. Although there has been some question about whether this potential is fully used and made the most of. Observation of the facts gives less optimistic answers. So what stands in a way of effective and reasonable exploitation of such a beautiful location? What obsta-cles hold up the growth of tourism including agritourism which is after all an im-portant factor of socio-economic background of each region? The subject of our reflections in this article are important inside problems related to tourism growth around the Głuchołazy community. We also indicate specific areas with particu-larly large potential for development in the context of socio-economic develop-ment for the community and even the whole district. We assume that tourism de-velopment, particularly agritourism should become a leading field of economic development for Głuchogłazy commune which are based in a southern part of the Opawskie Mountains, so ...

Okopska Tourism Organization as an example of cluster initiative within agrotourism

There is 734 agrotouristic farms within podlaskie province area with a strong competition. All of them try to attract the potential customer with the good offer. The more competitionable offer is determined by selection of internal and external factors. One of the method is to create agrotouristic clusters, that can be a method to solve the agrotouristic farms problem. The movement to create okopski's cluster limits low level of conciousness, prudence and distrust of few farm owners.They watch and wait until leaders will gain success. These aspects are related to social capability that consists of trust to other people, organizations and instititions, ability to make conversation, co-operation with other people, mutual problem solving and determination of their future existance in village. Cluster's initiative within the level of agrotourism, as one of the factors to rise the competition can offer welthier and more competitionable agrotouristic offer, comparing to single farm. With the respect to this situation more capital expenditure is needed to upgrade accomodation, transportation, gastronomy, in-formation and sport - recreational base in the village. Some of these funds can be taken from European Union. ...

Determinants of agritourism infrastructure development on the example of nowosądeckie province

The study constitutes the attempts at presentation the different factors which determine agritourism infrastructure development in Nowosądecki Province.In the theoretical part of the article the essence of agritourism infrastruc-ture was presented. Elements included in the infrastructure were characterized. Basic infrastructure in agritourism - accommodation base and food base were shown. Concomitant base, in other words recreation base was presented, too. Moreover different factors determining the development of widely understood infrastructure in agritourism were presented. Results of researches carried out in 42 agritourism farms and in district offices in communes of Nowosądeckie Province: Jerzmanowice - Przeginia, Rytro i Stary Sącz were presented, too. Both researches related to the state and forms of agritourism infrastructure and determinants of its development. ...

Analysis of selected accommodation conditions at agritourism farms based on the method of classification trees

A comparative analysis, using the classification tree method, of typically agritourism and agriculturally inactive farms has been conducted in this paper. An interview questionnaire, carried out on 78 farms, has been applied as a research tool.According to the research, typically agritourism farms evaluated the quality of their own services more positively. However, these factors did not influence the improvement of offer standards. Perhaps they had to invest more often in the development of farms rather than focus on improving the sanitary and hygiene infrastructure. The residential buildings may have not been adapted to undergo redevelopment in that respect.Agriculturally inactive households rarely broadened their knowledge in order to improve accommodation conditions. They had higher standards regardless of the level of hosts' qualifications. Presumably, hosts who focus mainly on agritourism are more likely to improve accommodation conditions. They basically do not have to pay expenses that would be incurred by agricultural activity.The application of the classification tree method has allowed to observe that high self-evaluation of services provided does not always have to result in better sanitary equipment of rooms or possession of living rooms. The method has made it possible to present the examined factors in a simple graphical manner, thus ...

An analysis of contemporary trends in the agritourism market in Poland

The degree of future development of agritourism will be strongly influenced by fashion trends that are dictated by the contemporary market. Changing lifestyles of the society, which manifest themselves in the pursuit of buying greener products and seeking unconventional ways of spending free time will further develop this service. Continuous improvement of service offers and introduction of more interesting forms of recreation that guarantee higher quality of services should become key goals for individuals involved in agritourism. The potential of agritourism is slowly being recognized, although in comparison to other forms of accommodation, still a rather small number of Polish tourists choose it. There is therefore a necessity to develop a marketing plan to make agritourism services more distinguishable on the local and foreign tourism markets. In order for rural areas to develop and to provide rural communities with additional sources of income, it undoubtedly seems necessary to differentiate between rural tourism and agritourism.     ...

The study revealed that between 2005 and 2013, more and more families began to receive visitors in their farms and sought an additional source of income in non-agricultural activities. And although within the eight-year time period there has not been a large increase in the number of agritourist farms (61), it is necessary to monitor changes in this area. It is especially important, because the largest increase was recorded in the areas of lower natural environment values (85), and a decrease in areas with high natural potential (24). Currently there are 350 agritourist farms in the rural area of the Kuyavian-Pomeranian province but their offer is really varied. Among the most frequently offered services were: a barbecue (97.7%) and a playground for children (67.7%). Possibility of putting up a tent (79.4%) or coming with animals (68.3%) were pointed out as often as a possibility to hire bicycles (60.8%). Services that require a huge financial commitment (swimming pool, sauna, gym, tennis court) have been reported to a much lesser extent. 57.4% of the examined rural households offer home made meals. A similar percentage (56.3%) sell food products produced in their farms. Only a few farms (38.8%) collaborate with institutions working for ...

The costs of stay in agritorism farms on a Kujavian-Pomeranian village

The study revealed that the average price for stay on an agritourism farm on Kuyavian-Pomeranian village is not excessive and amounts to 46,84 zł for 24 hours. Highest costs per stay tourists bear in the district Sępólno (75.35 zł), and the lowest in the district Grudziadz. Due to the fact that the hosts served a large span of price ranges (from a dozen to a few hundred złotych) it has been calculated that the average maximum price is formed in the region at the level of 60.81 zł, and the average minimum price in the range 31,45 zł. Only 25.4% of all households have communicated what parts of the agritourism product (except overnight) are within the maximum price, namely the full board of attractions, attractions themselves, or just eating. It can be said that the majority of providers do not show their creativity and initiative in better presentation of their agritourism product on the web portal. They usually limited information to putting basic information about the service, without showing tourists detailed pricing for the use of various additional services. ...

Names used for creating the image of rural tourist accommodation facilities

Studies conducted among 1417 rural tourist accommodation facilities in Poland have shown that 966 of them have names for their service. Created names most often correspond to the profile of the business. A total of 130 objects specifically suggested that their product is the agritourism, using less sophisticated terms: agritourism, agritourism farm, gite, or expanding it by an additional element, usually referring to the owner's name or surname, plants (clover) or the location of the facility (e.g. in a valley or on a peninsula). There were also names of rural tourism facilities which suggested surroundings of the homestead ("Kraina trzech stawów") or accentuated its regional affiliation ("Czar Roztocza"). Owners often used their names to promote the tourism product for example: "U Basi", U Zochy", "U Kazika" or "U Kowalskich". They were not innovative, as in the case of the names created of parts of owners' names or surnames for example: "Czester". 451 services on the web portal did not have any names, which may cause that their offer will not remain for long in the minds of the potential customers, or will not be noticed at all. It must be emphasized that giving proper, attractive and easy to ...

THE ROLE OF RENEWABLE ENERGY SOURCES IN AGRITOURIST ECONOMY

The study shows an analysis of renewable energy sources in terms of their use in agritourist farms. The conducted survey aimed at finding out whether it was the respondents' age, farm size or incomes obtained from different sources that had the biggest impact on decisions to invest in ecological energy media. An answer was provided to the question whether implementation of ecological energy systems was followed by significant reduction in agritourist activity costs. The level of interest in such energy media among farmers who do not use them was assessed. The attitude of agritourist service providers toward more effective utilization of natural resources to the advantage of the natural environment was determined ...

QUALITY OF WEBSITES IN MARKETING MANAGEMENT BASED ON THE EXAMPLE OF RURAL TOURISM FACILITIES IN POLAND

Rural areas in Poland, owing to their natural character and varied landscape, offer inhabitants increasingly better conditions for undertaking non-agricultural business activity. Among the most popular ones are tourism services. The development of rural tourism brings many benefits to farm owners and tourists alike. One of the most important ones is the possibility of obtaining additional income from offering lodgings for rent, and from selling agricultural products and handcrafted articles. In addition, motivation for conducting business activity in rural areas includes the need for self-fulfilment, sharing the passion, interacting with people, and establishing social relations.The rate of tourism development in rural areas is largely determined by marketing activities including the promotion of services. Rural tourism implemented in a competitive environment should take into account such activities that will allow tourism facilities to attract a satisfactory number of customers. Many a rural tourism facility owner seeks for a way to distinguish their offer from many others and to reach out to a wider group of customers. To this end, the potential of websites is most frequently made use of. Many of them, however, are of poor quality, which makes them fail to serve their function. This can be prevented through the ...

LOGISTIC PROCEDURES IN THE PROMOTION OF AGRITOURISM

The article concerns logistic procedures in the promotion of agritourism services used by farmers engaged in agritourism and by agritourism associations, local authorities in municipalities and agricultural advisorycenters. On the basis of the literature, various promotional instruments used by rural service providers and by these entities in the communication processes with the market were shown. Logistic aspects concerning planning and implementation of agritourism development were presented, mainly the role of agritourism information and promotional activities in these processes. Farmers providing agritouristic services most often use various forms of promotion. Among them, they use online advertising, publishing houses, including catalogs, trips to gritourism fairs, personal sale and different forms of public relation. In the agritourism promotion they often have support from local authorities, agritourism associations and agricultural advisory centres. All promotionalactivities undertaken by farmers themselves and with the support of these entities constitute an important part of agrotourism logistics. ...